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Strategic Government Internal Communications
May 16 - 18 in Washington, DC
Venue, Pricing, & Registration Details
Monday, May 16 • 7:45am - 10:15am
Workshop A: Amplify Success By Engaging Your Employees: Tips & Techniques For Developing Cost-Effective Compelling And Motivating Video Content
AboutFace Media

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 Learn why video should be your go-to source, to communicate, connect with and motivate your employees—and what goes into creating effective, efficient and engaging videos.

In this hands-on workshop, you will learn the foundations of story-based video content development along with proven strategies, practical approaches and useful tips to creating content that engages employees and keeps the door open to ongoing interaction, including how to:

  • Recognize the questions you should be asking before you create an ongoing online video content strategy
  • Explore best practices for developing compelling, audience-engaging content
  • Develop cost-effective video content for multiple distribution channels: both internal and external
  • Create a phased strategy for developing content, demonstrating success and achieving acceptance
  • Apply these approaches to your specific content needs

Denise McKee, COO, AboutFace Media

 


Speakers
avatar for Denise McKee

Denise McKee

COO, AboutFace Media
Denise Roberts McKee is the Chief Operating Officer at AboutFace Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure... Read More →


Monday May 16, 2016 7:45am - 10:15am
Monroe Room, Lobby Level Doubletree by Hilton DC Crystal City