Strategic Government Internal Communications
May 16 - 18 in Washington, DC
Venue, Pricing, & Registration Details
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Tuesday, May 17 • 11:20am - 11:55am
How To Implement Non-Traditional Strategies – Including Mobile Apps -- To Communicate Information Effectively Across Your Organization And How To Get Buy In
U.S. Department of Veterans Affairs

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The Department of Veterans Affairs is the second largest U.S. federal agency with a diverse workforce of more than 300,000. VA is also one of the world’s largest health care systems, serving more than six million Veterans each year spread over nearly 900 medical facilities.


By far, one of the biggest challenges in VA is communicating about new programs and general updates to its massive audience. In 2013, the highly anticipated VA Mobile program began testing, evaluating and deploying mobile applications in an effort to transform health care delivery for our nation’s Veterans. In 2016, the VA now has multiple versions and platforms for their Veterans to utilize.


This session will provide you with useful ideas on how your communications team can develop non-traditional strategies and tactics to push the communications needle forward, including how to:


  • Use innovative techniques to gain agency buy-in among leaders and employees across the country
  • Implement effective strategies and best practices for building agency-wide interest
  • Utilize alternative methods for gaining traction for your new program
  • Incorporate non-traditional communications channels into an overall communications plan
  • Training necessary employees to relay and communication the new non-traditional communication channels


Alan Greilsamer, Communications Strategist

U.S. Department of Veterans Affairs

avatar for Alan Greilsamer

Alan Greilsamer

Communications Specialist, Department of Veterans Affairs
Results-oriented and highly motivated executive leader with a proven track record of developing and executing branding, communications, marketing and public relations campaigns as well as creating and introducing new products, programs and services within the not-for-profit and... Read More →

Tuesday May 17, 2016 11:20am - 11:55am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City