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Strategic Government Internal Communications
May 16 - 18 in Washington, DC
Venue, Pricing, & Registration Details

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Monday, May 16
 

TBA

PRE-TRAINING INTERACTIVE WORKSHOPS
Attend workshops for maximum value & learning.

Monday May 16, 2016 TBA
Monroe Room, Lobby Level Doubletree by Hilton DC Crystal City

7:30am EDT

Registration, Continental Breakfast & Networking
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.

Monday May 16, 2016 7:30am - 7:45am EDT
Monroe Room, Lobby Level Doubletree by Hilton DC Crystal City

7:45am EDT

Workshop A: Amplify Success By Engaging Your Employees: Tips & Techniques For Developing Cost-Effective Compelling And Motivating Video Content
AboutFace Media

 Learn why video should be your go-to source, to communicate, connect with and motivate your employees—and what goes into creating effective, efficient and engaging videos.

In this hands-on workshop, you will learn the foundations of story-based video content development along with proven strategies, practical approaches and useful tips to creating content that engages employees and keeps the door open to ongoing interaction, including how to:

  • Recognize the questions you should be asking before you create an ongoing online video content strategy
  • Explore best practices for developing compelling, audience-engaging content
  • Develop cost-effective video content for multiple distribution channels: both internal and external
  • Create a phased strategy for developing content, demonstrating success and achieving acceptance
  • Apply these approaches to your specific content needs

Denise McKee, COO, AboutFace Media

 


Speakers
avatar for Denise McKee

Denise McKee

COO, AboutFace Media
Denise Roberts McKee is the Chief Operating Officer at AboutFace Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure... Read More →


Monday May 16, 2016 7:45am - 10:15am EDT
Monroe Room, Lobby Level Doubletree by Hilton DC Crystal City

10:15am EDT

Morning Stretch Break, Refreshments & Networking
Stand up and stretch and grab some refreshments as we switch over to the next workshop session.

Monday May 16, 2016 10:15am - 10:25am EDT
Monroe Room, Lobby Level Doubletree by Hilton DC Crystal City

10:25am EDT

Workshop B: Leveraging Your Current Digital Workplace Capabilities To Improve Internal Communications, Encourage Culture Change, And Drive Employee Engagement
Nonlinear Creations
Digital Transformation is reshaping organizations everywhere quickly and with dramatic effect. To support the transformation significant changes in the way we work, communicate, and engage have brought new opportunities and challenges. Many government organizations are rethinking the internal work environment, but are challenged by the complexity of the needed cultural and organizational shifts, as well as the technology possibilities of the digital workplace.

So what are some steps to move your government organization out of that silo-based culture that leads to communication, information, and engagement bottle necks? How can you start reducing culture and technology frustrations and move towards an integrated digital workplace?

This interactive workshop will provide you with hands on tools to help you understand why and how to leverage your current digital workplace capabilities to improve internal communications and employee engagement. You will also assess where you are today, map practical steps towards a better digital workplace and gain answers to your most pressing questions, including:

  • What exactly is a digital workplace and why is it important for today’s government organizations?
  • What attributes of the digital workplace are pertinent to your organization’s strategic business and communication needs?
  • Where are you on our digital workplace maturity index and how to overcome the hurdles in your way?
  • Who are the key people that need to be involved and who should be leading?
  • How can you leverage what digital workplace capabilities you have and what are the next steps you can take to easily add more?

Chris Wightman, Enterprise Strategy Consultant, Nonlinear Creations


Speakers
avatar for Chris Wightman

Chris Wightman

Enterprise Strategy Consultant, Nonlinear Creations
Chris Wightman has extensive experience helping organizations strategically plan and manage major enterprise digital transformation initiatives involving multiple stakeholders and complex accountabilities. His expertise includes enterprise digital workplace management and strategy... Read More →


Monday May 16, 2016 10:25am - 12:25pm EDT
Monroe Room, Lobby Level Doubletree by Hilton DC Crystal City

12:25pm EDT

Lunch, On Your Own But Not Alone
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own.

**Lunch cost is on your own.

Monday May 16, 2016 12:25pm - 1:20pm EDT
Monroe Room, Lobby Level Doubletree by Hilton DC Crystal City

1:20pm EDT

Workshop C: Breaking Down Barriers Between Career And Political Employees To Spur Collaboration
USDA

 Chances are many employees find themselves spending close to 50 hours a week at work. Employees are seeking an environment that is not only rewarding, but also engages and inspires them. Creating and maintaining a healthy work/personal life balance can often be solved within an agency's culture strategy.

This interactive workshop will dive into your organization’s culture and help you measure just how healthy and productive it is. You will learn how to take more constructive approaches and how to commit to boosting trust in your organization’s leaders, including how to:

  • Take an intentional approach to culture
  • Set values-based conditions for success
  • Make a commitment to 2-way communications & relationships/ collaboration

 

Jackie Susman, Internal Public Affairs Specialist

USDA

 


Speakers
JS

Jackie Susmann

Internal Public Affairs Specialist, Food Safety Inspections Service, USDA


Monday May 16, 2016 1:20pm - 3:20pm EDT
Monroe Room, Lobby Level Doubletree by Hilton DC Crystal City

3:20pm EDT

Afternoon Stretch Break, Refreshments & Networking
Stand up, stretch and grab some refreshments as we switch over to the next workshop session.

Monday May 16, 2016 3:20pm - 3:30pm EDT
Monroe Room, Lobby Level Doubletree by Hilton DC Crystal City

3:30pm EDT

Workshop D: Where Internal Meets External: Elevating Internal Voices To Achieve Organizational Goals & Boost Employee Involvement
Model B
We all know it’s the talent within an organization that drives its ultimate success. With the growth of digital media, there’s even more opportunity to leverage the talents and expertise of your internal team to support organizational goals and objectives.

Leave this workshop equipped with the knowledge needed to harness the power of your employees to drive involvement and achieve organizational goals , including how to:

  • Utilize digital platforms to showcase the talents of your high-level internal employees to boost engagement and morale
  • Choose the right digital platform - blog, website, LinkedIn, Social Media, and more – to achieve your mission
  • Use micro-spends to elevate content and  bring it to the attention of targeted groups and individuals ensuring reach and impact
  • Tying it all together to not only encourage employee engagement but also use this content to externally showcase the unique aspects of your organization

Ashtan Moore, Founder & Chief Digital Officer

Model B


Speakers
avatar for Ashtan Moore

Ashtan Moore

Founder & Chief Digital Officer, Model B
Ashtan Moore is a brand & digital strategy advisor who works directly with executive teams to build systems and influence platforms that shape their company: this means the amount of influence and impact they have in their marketplace, the way that their services and products... Read More →


Monday May 16, 2016 3:30pm - 5:30pm EDT
Monroe Room, Lobby Level Doubletree by Hilton DC Crystal City
 
Tuesday, May 17
 

TBA

GENERAL SESSION DAY 1
Tuesday May 17, 2016 TBA
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

8:00am EDT

Registration & Continental Breakfast
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day

Tuesday May 17, 2016 8:00am - 8:30am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

8:30am EDT

Chairperson's Welcome & Speed Networking-- Get to Know Your Fellow Training Attendees
AboutFace Media
In this fast-paced forum get to know your fellow peers, their biggest employee engagement challenges, and a few fun facts.

Speakers
avatar for Denise McKee

Denise McKee

COO, AboutFace Media
Denise Roberts McKee is the Chief Operating Officer at AboutFace Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure... Read More →


Tuesday May 17, 2016 8:30am - 9:15am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

9:15am EDT

Bridging The Digital Divide And Reaching Disconnected Employees Through Digital Signage
Architect of the Capitol
The Architect of the Capitol, AOC,  is the federal agency responsible for the maintenance, operation, development, and preservation of the United States Capitol Complex. Go behind the scenes at the U.S. Capitol and learn how the stewards of the U.S. Capitol, Library of Congress and Supreme Court stay connected when employees aren’t always able to access a computer.

 

At the AOC, 80% of employees are more likely to carry a hammer, rake, or paintbrush than to click a mouse during the workday. Their work locations are spread over 460 acres of land and reach hundreds of feet into the air and below ground into a warren of passageways and utility tunnels. Communicating your message to a dispersed workforce that does not have technology at their fingertips called for non-traditional communication strategies.

 

Discover strategies and techniques to deliver your message to employees wherever they may be, including:

 

  • Investigating the use of digital signage
  • Deploying digital signs in place of bulletin boards in order to keep information relevant and timely
  • Automating the delivery of content to the signs from your intranet
  • Empowering employees to post content to the digital signs with just a few easy steps

 

Franklin Bradley, Internal Communications Manager

Architect of the Capitol


Speakers
avatar for Franklin Bradley

Franklin Bradley

Internal Communications Manager, Architect of the Capitol
Franklin Bradley, Internal Communications Manager at the Architect of the Capitol, is responsible for engaging and communicating with 2,300 employees who work 24 x 7 to maintain icons such as the U.S. Capitol, U.S. Supreme Court, and the Library of Congress. Previously, he was the... Read More →


Tuesday May 17, 2016 9:15am - 9:50am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

9:50am EDT

Creating Communication Strategies That Simplify Your Organizations Goals While Increasing Employee Engagement

As your organization grows, it’s important to maintain your culture, key talent and keep employees connected to their works’ mission.

Leave this session with tactical tips and best practices to communicate clearly during times of chance and keep your employees engaged, including how to

 

  • Simplify information before distributing to employees in order to avoid misunderstandings
  • Engage employees, maintain culture, and foster collaboration
  • Enhance your organization’s culture by having employees share and create information of their own

 


Tuesday May 17, 2016 9:50am - 10:25am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

10:25am EDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Tuesday May 17, 2016 10:25am - 10:45am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

10:45am EDT

Ask, Build, Change - Three Ingredients To Improve Employee Engagement And Drive Results-- On A Low Budget
U.S. Army Corps of Engineers
Is it possible to drive employee engagement in the time it takes to microwave your lunch? Believe it or not – Yes! Learn how the U.S. Army Corps of Engineers Institute for Water Resources (IWR) developed a unique low-budget, participatory, engaging board of ideation to improve employee engagement.    

 

Take with you from this session three key actionable ingredients to guarantee employee engagement & communication success, including how to:

  • ASK: Gain valuable input by asking your employees about assumed definitions and expectations of employees
  • BUILD: Build a community by breaking down assumptions of each generation
  • CHANGE: Vary your methods of internal communications based on feedback—value the two-way communication method

 

Courtney Greenley, Strategic Communications Fellow

U.S. Army Corps of Engineers


Speakers
avatar for Courtney Greenley

Courtney Greenley

Strategic Communications Fellow, U.S. Army Corps of Engineers
Courtney Greenley is a Strategic Communications ORISE Fellow at the U.S. Army Corps of Engineers Institute for Water Resources, where she specializes in collaborative technologies, internal and external communications, and employee engagement. She focuses her research on communications... Read More →


Tuesday May 17, 2016 10:45am - 11:20am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

11:20am EDT

How To Implement Non-Traditional Strategies – Including Mobile Apps -- To Communicate Information Effectively Across Your Organization And How To Get Buy In
U.S. Department of Veterans Affairs
The Department of Veterans Affairs is the second largest U.S. federal agency with a diverse workforce of more than 300,000. VA is also one of the world’s largest health care systems, serving more than six million Veterans each year spread over nearly 900 medical facilities.

 

By far, one of the biggest challenges in VA is communicating about new programs and general updates to its massive audience. In 2013, the highly anticipated VA Mobile program began testing, evaluating and deploying mobile applications in an effort to transform health care delivery for our nation’s Veterans. In 2016, the VA now has multiple versions and platforms for their Veterans to utilize.

 

This session will provide you with useful ideas on how your communications team can develop non-traditional strategies and tactics to push the communications needle forward, including how to:

 

  • Use innovative techniques to gain agency buy-in among leaders and employees across the country
  • Implement effective strategies and best practices for building agency-wide interest
  • Utilize alternative methods for gaining traction for your new program
  • Incorporate non-traditional communications channels into an overall communications plan
  • Training necessary employees to relay and communication the new non-traditional communication channels

 

Alan Greilsamer, Communications Strategist

U.S. Department of Veterans Affairs


Speakers
avatar for Alan Greilsamer

Alan Greilsamer

Communications Specialist, Department of Veterans Affairs
Results-oriented and highly motivated executive leader with a proven track record of developing and executing branding, communications, marketing and public relations campaigns as well as creating and introducing new products, programs and services within the not-for-profit and... Read More →


Tuesday May 17, 2016 11:20am - 11:55am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

11:55am EDT

Lunch, On Your Own But Not Alone-- Reservations Are Booked
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

 **Everyone is financially responsible for their own lunch.

Tuesday May 17, 2016 11:55am - 1:25pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

1:25pm EDT

Turning A “Problem” Intranet Into An Engaging & Useful Tool For Employees That Will Help To Drive Culture Change Along The Way
University of California, San Diego
This highly information session will share lessons learned during the redesign of a “problem” intranet and the determined move to transform it into a tool that employees actually like, find intuitive, and truly useful.  The University of California San Diego Library accomplished this take successfully – on a limited budget with an extremely small team!

 
Gain best practices and priceless knowledge to help you transform your intranet into one that is engaging & informative, including how to:

 
·         Conceive the new structure and design, and teste your assumptions throughout
·         Outline and understand the many things to consider when mapping and migrating content to a new intranet
·         Create a strategic plan
·         Roll out your site in a way that engages employees and gets your brand in front of them to boost user adoption
·         Assess the site, determine when to stop major revisions, and understand what “maintenance” includes

 

Katie Spencer, Director of Internal Communications for Geisel, Library

University of California, San Diego


Speakers
avatar for Katie Spencer

Katie Spencer

Director of Internal Communications for Geisel Library, University of California, San Diego
Katie Spencer is the Director of Internal Communications for Geisel Library at the University of California, San Diego.  She has a background in education, and gained experience in marketing and employee training before developing the internal communications program at UC San Diego... Read More →


Tuesday May 17, 2016 1:25pm - 2:00pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

2:00pm EDT

It’s A Discussion, Not A Presentation: Benchmark With Your Peers
This interactive session is an open, face -to-face conversation with fellow conferences goers. It is not a presentation or a lecture. There is no projector, there are no slides. This is all about direct exchange, interchange, and exploration of ideas.

Each group will have a facilitator to get the discussion started and keeps it moving around the group.

Sometimes conversations go in directions that may stray away from your own interestets. So no one will hold it against you if you move on to another session. You are free to move to make the most of your time.

Topics will be announced in the morning. If you don't see a topic you're interested in feel free to propose a topic by tweeting @MaggieZ_ALI or using the hashtag #ALI_GOV


Denise McKee, COO
AboutFace Media

Speakers
avatar for Denise McKee

Denise McKee

COO, AboutFace Media
Denise Roberts McKee is the Chief Operating Officer at AboutFace Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure... Read More →


Tuesday May 17, 2016 2:00pm - 2:45pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

2:45pm EDT

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Tuesday May 17, 2016 2:45pm - 3:00pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

3:00pm EDT

Climbing Up From the Bottom: How Internal Communication Can Improve Employee Morale
National Association of Government Communications
Nearly every organization goes through a period of turmoil, forced change, and damaged morale. This session will provide you with tips on how your internal communications strategy can engage and empower your employees when they need it the most.


Discuss what works and what doesn’t when developing a foundation of trust by establishing transparency and open lines of communication up, down and across the organization, including how to:

  • Make the best use of focus groups to identify problem areas within your organization
  • Understand the forming, storming, norming and performing stages of team development
  • Create and empower an Employee Council
  • Gain support from leadership to alleviate employee fear of retribution for speaking up

 

John Verrico, President

National Association of Government Communicators


Speakers
avatar for John Verrico

John Verrico

President, National Association of Government Communications
High-energy, thought-provoking and humorous trainer and consultant on motivational leadership and communication. John Verrico is the President of the National Association of Government Communicators, and has more than 34 years of experience as a public affairs professional in federal... Read More →


Tuesday May 17, 2016 3:00pm - 3:35pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

3:35pm EDT

Cost-Effective Strategies To Engage And Recognize Employees On Your Intranet
U.S. Department of Homeland Security

 Engaging your employees doesn’t have to be time-consuming or costly. A little bit of creativity and outreach can go a long way. More importantly, your employees already have the tools they need to participate!

 

This session will provide you with a number of  cost-effective strategies that you can easily implement to increase employees engagement on and with your intranet, including how to:

 

  • Spotlight employees for their passions and strengths, both on-duty and off
  • Develop on-the-spot peer-to-peer recognition avenues that require little oversight
  • Create meaningful calls to action that encourage participation, tied around a monthly theme, holiday, or agency initiative

 

Griffin Wilson, Intranet Manager

U.S. Department of Homeland Security

 


Speakers
avatar for Griffin Wilson

Griffin Wilson

Intranet Manager, Department of Homeland Security
Griffin Wilson is the Intranet Manager at U.S. Citizenship and Immigration Services (USCIS), a component of the Department of Homeland Security. At USCIS, she works in the Employee Communications & Engagement division of the Office of Communications, connecting and engaging more than... Read More →


Tuesday May 17, 2016 3:35pm - 4:10pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

4:10pm EDT

Interactive Expert Speaker Panel & Key Takeaways
Do you have questions that you didn't get the chance to ask?
Have new questions been raised that you want answered?
Would you like more examples given?

Take this time to ask any additional questions and share what ideas you plan to take back to your office and implement into your existing communication & engagement strategy.

Speakers
avatar for Denise McKee

Denise McKee

COO, AboutFace Media
Denise Roberts McKee is the Chief Operating Officer at AboutFace Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure... Read More →


Tuesday May 17, 2016 4:10pm - 4:55pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

5:00pm EDT

Close of Day One & Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

**Please wear your name badges

Tuesday May 17, 2016 5:00pm - 6:00pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

7:00pm EDT

Dinner, On Your Own But Not Alone -- Reservations Are Booked
Want to keep the conversation going?
Sign-up with an ALI team member to join a group at tonight's dine-around. Reservation shave been made.

**Everyone is on their own financially.

Tuesday May 17, 2016 7:00pm - 7:01pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City
 
Wednesday, May 18
 

TBA

GENERAL SESSION DAY 2
Wednesday May 18, 2016 TBA
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

8:00am EDT

Continental Breakfast & Networking
Coffee, tea, and a continental breakfast will be ready at 8:00 a.m.

Wednesday May 18, 2016 8:00am - 8:30am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

8:30am EDT

Storytelling In A Digital Age: Developing Video Content to Tell Your Organization’s Stories
AboutFace Media
In this age of 24/7, multi-media, multi-platform communications, getting your message seen—and, more importantly, remembered—is a vital step toward engaging your employees. 


The concept of “Digital Storytelling” is everywhere, but what goes into creating effective, efficient, and engaging story-based video content?  And how can you be sure that content is reaching and impacting your audience?

 

  • Learn why story-based content can be a successful development strategy
  • Understand the makeup of engaging, compelling, and authentic stories
  • Know the questions you should be asking before you start
  • Leverage video content across multiple distribution channels

 

Denise McKee, COO

AboutFace Media


Speakers
avatar for Denise McKee

Denise McKee

COO, AboutFace Media
Denise Roberts McKee is the Chief Operating Officer at AboutFace Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure... Read More →


Wednesday May 18, 2016 8:30am - 9:15am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

9:15am EDT

How To Promote An Agency-Wide Program To Drive Employee Engagement
Government Accountability Office
The U.S. Government Accountability Office (GAO) is an independent, nonpartisan agency that works for Congress. Often called the "congressional watchdog," GAO investigates how the federal government spends taxpayer dollars.
 
GAO has been a top “Best Places to Work” among midsize agencies since 2005. Also this year, GAO was again first in its support of diversity in the midsize agency category.

 
This session will explore how GAO’s commitment to a diverse and inclusive workforce has resulted in high rates of employee satisfaction and, specifically, how agencies can:

 
  • Consistently and efficiently promote agency-wide initiatives
  • Measure the effectiveness of these communications against the backdrop of employee engagement
  • Identify audiences where more targeted outreach is needed

 

 

Ellery Scott, Program Manager, Internal Communications, Chief Administrative Office
Government Accountability Office 

Speakers
avatar for Ellery Scott

Ellery Scott

Program Manager, Internal Communications, Chief Administrative Office, Government Accountability Office
Ellery Scott is the program manager for internal communications at the Government Accountability Office (GAO). Prior to joining GAO in 2007, she worked as an editor at the American Institutes for Research and served two tours as a Peace Corps Volunteer (Mali, West Africa 1995-1997... Read More →


Wednesday May 18, 2016 9:15am - 9:50am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

9:50am EDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday May 18, 2016 9:50am - 10:10am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

10:10am EDT

Interactive Group Session: Discuss Challenges & Solutions You Are Experiencing With Your Organization's Communication & Engagement Strategy
AboutFace Media
Now that you have heard a number of in-depth presentations regarding communication and employees engagement best practices, it is time to put that knowledge to work.


You will be divided into groups to discuss with your fellow attendees specific challenges you may be experiencing within your organization and come up with a strategic plan to solve it.


Take this time to receive solutions from your fellow attendees as well as provide tips & tricks of your own.

Speakers
avatar for Denise McKee

Denise McKee

COO, AboutFace Media
Denise Roberts McKee is the Chief Operating Officer at AboutFace Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure... Read More →


Wednesday May 18, 2016 10:10am - 10:55am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

10:55am EDT

How To Turn Disparate Employees Into Plugged-In, Problem-Solving Machines
U.S. Geological Survey and National Park Service

Learn how to gain employee commitment and drive action by harnessing the energy of your employees themselves. Discover how the National Park Service and U.S. Geological Survey managed to turn a disparate workforce into a results-driven, problem-solving machine.

 

Despite the size of your team or size of your budget, this interactive session will provide you with practical advice and techniques you can take back to your office, including how to:

 

  •  Establish a mandate and mission for internal communications across diverse business functions and locations
  • Understand employee motivations and inspirations at remote work assignment and in stove-piped work units
  • Streamline processes for internally communicating with employees in geographically diverse locations across the enterprise
  • Overcome geographical hurdles using strategies to break through to your audience.
  • Transform communications efforts and tools into opportunities to solve significant organizational problems

 

 

Suki Baz, Intranet Manager

National Park Service

 

Dave Hebert, Internal & AV Communications Chief

U.S. Geological Survey

 


Speakers
avatar for Suki Baz

Suki Baz

Intranet Manager, National Park Service
I have a passion for connecting people through communications, driving organizational culture, and strengthening the feedback loop between leaders and the workforce. I work with clients, colleagues, and leaders to design and implement thoughtful and forward-thinking strategic... Read More →
avatar for Dave Hebert

Dave Hebert

Internal & AV Communications Chief, U.S. Geological Survey
Dave Hebert leads internal and audio-visual communication at the USGS, including strategy, messaging, policy, standards, and tactics. His job is to help USGS leadership and employees connect with each other through open and useful channels of communication, and to help the USGS use... Read More →


Wednesday May 18, 2016 10:55am - 11:30am EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

11:30am EDT

Lunch, On Your Own But Not Alone-- Reservations Are Booked
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Wednesday May 18, 2016 11:30am - 1:00pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

1:00pm EDT

Providing Your Employees With The Tools Needed To Build Your Internal Brand, Drive Culture Change, And Increase Engagement
U.S. Department of Labor and U.S. Department of Housing and Urban Development
Hear best practices and gain practical tips to give your employees the tools that will allow them to build your internal brand, including how to:

 

  • Enable your employees to represent the brand by providing the right tools and guidance
  • Enable collaboration as your brand adoption strategy
  • Build and protect your brand and ultimately find success within your organization

 

Mika Cross, Director of Strategic Communications, Digital and Public Engagement

Veterans Employment and Training Services

U.S. Department of Labor

 

Michael Lawyer, Special Assistant to the Chief Human Capital Officer

U.S. Department of Housing and Urban Development

Speakers
avatar for Mika Cross

Mika Cross

Director of Strategic Communications, Veterans' Employment & Training Service, U.S. Department of Labor
Mika J. Cross is a Federal workplace policy strategist specializing in work/life balance, diversity, inclusion and employee engagement. Her expertise includes navigating culture change, program management, policy guidance and oversight for critical workplace initiatives that affect... Read More →
avatar for Michael Lawyer

Michael Lawyer

Special Assistant to the Chief Human Capital Officer, Department of Housing and Urban Development
Michael Lawyer has spent his career helping people uncover passion for their work and unlocking the potential. He currently serves as the Special Assistant to the Chief Human Capital Officer at the Department of Housing and Urban Development where he coordinates and supports Employee... Read More →


Wednesday May 18, 2016 1:00pm - 1:35pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

1:35pm EDT

Afternoon Refreshments & Networking Break
Take a quick stretch break, grab a cup of coffee, and  get ready to power through the rest of the training.

Wednesday May 18, 2016 1:35pm - 1:45pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

1:45pm EDT

Communication In The Zombie Age
Teagan Geneviene

What do you do and say from the time you get to the building’s door – until you reach your desk? For internal communications, your stakeholders are everyone in the office.

 

This session will dive into how to turn your office into a collaborative, communication friendly enviornment using simple traditional communications methods. We'll start the session off by:

 

  • Focusing on how your office communicates with each other on a day to day basis
  • Recognizing the behavior patterns of how stakeholders communicate with each other
  • Creating a strategic plan to connect your employees with one another to create an engaging workplace setting

 

Teagan Geneviene, Strategic Communicator


Speakers
avatar for Teagan Geneviene

Teagan Geneviene

Strategic Communicator
Teagan R. Geneviene has worked extensively in strategic communications for government organizations.  This includes PNM – Public Service Company of New Mexico, Indian Health Service, Chickasaw Nation Industries, and the US Patent and Trademark Office. Her strategic communication... Read More →


Wednesday May 18, 2016 1:45pm - 2:20pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

2:20pm EDT

Interactive Expert Speaker Panel: Best Practices, Tips And Lessons Learned In Communications And Digital Engagement In Government
This fast-paced, panel session has been created for you -- the attendee -- to gain practical tips and advice from your government peers who have been in the trenches. Come prepared with your most pressing questions as this 1hour panel is designed to move quickly as the panelists tackle as many issues as they possibly can.


Mika Cross, Director of Strategic Communications, Digital and Public Engagement
Veterans, Employment and Training Services
U.S. Department of Labor



Moderators
avatar for Mika Cross

Mika Cross

Director of Strategic Communications, Veterans' Employment & Training Service, U.S. Department of Labor
Mika J. Cross is a Federal workplace policy strategist specializing in work/life balance, diversity, inclusion and employee engagement. Her expertise includes navigating culture change, program management, policy guidance and oversight for critical workplace initiatives that affect... Read More →

Speakers
avatar for Teagan Geneviene

Teagan Geneviene

Strategic Communicator
Teagan R. Geneviene has worked extensively in strategic communications for government organizations.  This includes PNM – Public Service Company of New Mexico, Indian Health Service, Chickasaw Nation Industries, and the US Patent and Trademark Office. Her strategic communication... Read More →
avatar for Michael Lawyer

Michael Lawyer

Special Assistant to the Chief Human Capital Officer, Department of Housing and Urban Development
Michael Lawyer has spent his career helping people uncover passion for their work and unlocking the potential. He currently serves as the Special Assistant to the Chief Human Capital Officer at the Department of Housing and Urban Development where he coordinates and supports Employee... Read More →
avatar for Kellen Leech

Kellen Leech

Digital and Strategic Communications Strategist, U.S. Department of Labor
Kellen H. Leech is a digital renovator and media integration strategist specializing in innovative outreach and in-reach, brand evolution, strategic communication, and social media engagement. He has worked across the government in Executive Departments focused on defense, international... Read More →


Wednesday May 18, 2016 2:20pm - 3:00pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City

3:00pm EDT

End of Training
Thank you for joining us at the Strategic Government Internal Communications training.
Be sure to check dropbox for presentations and a contact list to keep in touch with your peers!     

Wednesday May 18, 2016 3:00pm - 3:15pm EDT
Wilson/Harrison Room, Lobby Level Doubletree by Hilton DC Crystal City